According to this report by Inman, 52% of the 770 respondents said they planned to purchase search engine keywords. Featured listing ads and search engine optimization (SEO) services were at 48% and 42% planned purchases respectively.

Our InYellow.com Real Estate section offers Featured Listing Ads for Real Estate organizations and Professionals. While keyword purchasesĀ are great, it comes with alot of risk for click fraud and is not maintenance free. Purchasing Featured listing ads is low risk as it is usually a flat rate, andĀ is an effective marketing tool that does not require lots of work.

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