Archive for the 'Local Search' Category

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Aug 2nd, 2007

Local Search Has Big Impact On Offline Purchases

According to this post, ad agency TMP Directional Media conducted an online survey with comScore that showed a parallel phenomenon in the service sector. The survey, which had 3,000 respondents, sought to capture consumer attitudes and behavior toward traditional local media (print yellow pages) and local search.

Here are some of the high level findings:

  • 82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on and offline information. Of these, 61% made purchases.
  • 33% of all consumers still consider print yellow pages as their primary source of local business info, and 90% feel it’s valuable because it gives more information such as accurate phone numbers.
  • The LS business grew 20% this year, 40% faster than general searches on Google, Yahoo, MSN and others.
  • Internet Yellow Page and local searchers are savvy and fairly affluent.
    • admin
    Jul 25th, 2007

    New Inman Real Estate Report - Search Online Real Estate Marketing Most Popular

    According to this report by Inman, 52% of the 770 respondents said they planned to purchase search engine keywords. Featured listing ads and search engine optimization (SEO) services were at 48% and 42% planned purchases respectively.

    Our InYellow.com Real Estate section offers Featured Listing Ads for Real Estate organizations and Professionals. While keyword purchases are great, it comes with alot of risk for click fraud and is not maintenance free. Purchasing Featured listing ads is low risk as it is usually a flat rate, and is an effective marketing tool that does not require lots of work.